Book more. Sell more. Recruit more. Without being salesy.
The simple 3-skill system Susan used to earn her first company car in 10 weeks, build teams that hit #1 in sales, and do it all without feeling pushy, fake, or awkward. Now in one plug-and-play guide.
Includes FREE bonus workbook ($17 value)
YES! Send Me the Rockstar Guide for $7 →🔒 Secure checkout · Instant download · 30-day guarantee
Direct sales feels like a 1,000-piece puzzle…
You've got products you love.
You've got people in your life.
What you don't have is a clear playbook for turning the two into consistent income.
So your calendar looks like a blizzard.
Your sales conversations feel forced.
And the idea of "recruiting" makes you want to close your laptop.
Here's what Susan figured out 32 years ago…
You don't need to master 20 things.
You need to master 3.
The three skills that actually build a business
Everything else is a distraction. Get good at these three, and your business takes off. Fumble any one of them, and your income stalls.
The simple 4-part formula that fills your calendar without feeling like you're begging for appointments.
The group close + individual close structure that leads people to "yes" without pressure or guilt.
The APPS conversation flow that turns curious customers into committed team members.
Here's what you're getting
A no-fluff playbook you can finish in an afternoon and start using the same day.
Here's what I'm doing. Here's what I need. Here's what's in it for you. Four parts. Word-for-word.
The fun "game show" technique that turns every party into 10+ new leads… without anyone feeling sold to.
The exact structure Susan used to close package sales at every party — with a sample closing sheet included.
The sequence that uncovers who's a buyer, who's a booker, and who's a potential recruit… all in one conversation.
Acquaint, Purpose, Pain, Solution. The simple 4-step flow that turns recruit conversations from awkward to natural.
Chatty Kathy. Top spender. Budget buyer. Shiny penny. How to spot who's actually right for your team.
After each section. Because reading isn't the same as doing, and doing is where the results live.
What to say when she's a "maybe," what to do when she goes cold, and how to book the next step every time.
Plus the Sell & Close Like a Rockstar workbook
A beautifully designed companion workbook to help you put everything you learn into practice immediately. Built around the APPS Method + DISC personality framework, so you're not just reading about what to say… you're planning exactly how you'll say it to real people this week.
- The APPS Method worksheet (plan your next real conversation)
- The DISC Overview cheat sheet (speak her language, close with connection)
- Your 3 Conversations Challenge tracker (go do this today)
- The Sales Personality Style Quiz (find out how YOU naturally connect and close)
What you're getting today
What women say about Susan
"Where would I be in my direct selling business without Susan Norman? Her knowledge, patience, and kindness all helped push my business to the next level with multiple rank advancements, and #1 in my unit for multiple years in a row… all while living the laptop life that she taught me."
"Susan Norman has been THEE #1 person to help me not only grow my online business, but thrive at it. Her systems helped lead our team to #1 that year with over a half million in retail sales. Because of her I can completely work my business virtually and have the flexibility to be present with my family."
From Susan…
When I started, we were living on WIC, Medicaid, and low-income housing.
Two babies under two. My husband working two jobs. I didn't even have a car.
And I was 19, shy, and had no clue what I was doing.
But I knew our situation had to change. Fast.
So I focused on just three things… booking, selling, and recruiting.
I earned my first company car in 10 weeks.
Built teams that hit #1. Generated millions in sales over the years.
And it all started by getting really good at those three simple skills.
This guide is everything I wish I'd had when I started. 💗
— Susan Norman
30-Day Happiness Guarantee
Read the guide. Try the scripts. Do the action challenges. If it doesn't help you book more, sell more, or recruit more in the next 30 days, just email Susan for a full refund. No questions, no awkwardness.
Stop winging it. Start with a playbook.
The three-skill foundation Susan used to go from WIC to winning cars… plus the Sell & Close workbook as a free bonus. All for the price of a coffee.
Includes FREE bonus workbook ($17 value)
YES! Send Me the Rockstar Guide for $7 →🔒 Secure checkout · Instant download · 30-day guarantee
Quick questions
How do I get everything after I buy?
Instantly. Both PDFs will be on the confirmation page and in your email within minutes.
Will this work for my company / product?
Yes. The booking, selling, and recruiting frameworks work for any direct sales, network marketing, or relationship-based business… beauty, wellness, jewelry, home goods, all of it. Just tweak the wording to fit your industry.
I'm brand new. Is this too advanced for me?
This was built for brand-new reps. Susan wrote it remembering exactly how lost she felt at 19 with two babies and no experience. Every section is simple, actionable, and real-world ready.
I've been in direct sales for years. Is this too basic for me?
Honestly, sometimes the basics are what's broken. If your bookings are slow, your closes are inconsistent, or your recruiting feels awkward… the fundamentals in this guide are probably what's missing. Experienced reps often get the most out of it.
How is this different from She Said YES?
She Said YES is Susan's 45-page deep dive on recruiting only… including 100 objection responses. This guide covers all three core skills (booking, selling, recruiting) at a higher level, so it's the better starting point if you want the full foundation. Many women end up with both.
What if I don't like it?
Email [email protected] within 30 days for a full refund. Susan would rather you be happy than hold onto $7.